Hi! I started Chapters because perfumes stopped feeling personal. Everything smelled the same—forgettable. After 40 years of wearing perfumes and a lifetime of writing stories, I wanted fragrances that felt like memories, not just products.

So I began creating handmade, small-batch perfumes from my home in New Delhi, using ingredients I trust and emotions I understand.
Each scent is a chapter—calm, bold, raw or new—but always honest.

This isn’t just perfume.
It’s storytelling through fragrance—custom, niche and personal.

— Ashutosh Jaiswal